Meaning of INDIGOS

In order to understand the meaning of the term INDIGO, it is necessary to discover its etymological origin. In this case, we can establish that it derives from Latin, specifically from the word “indicus”, which is the result of the sum of two lexical components of that language: the noun “India”, which means “India”, and the suffix “igo”, which is used to indicate both membership and relationship.

Currently the idea of ​​INDIGO is often used in the framework of the so-called New Age or New Era. They are people with greater creativity and empathy than the rest of the individuals. INDIGOS MEDIA is a mixture of empathy and creativity, our sense of belonging allows us to work hand in hand with our clients to guarantee the quality of the service, «Mind and Heart» is our motto.

We decided to use the colors (White, Black and Red) focusing on and taking inspiration from the graphic symbol (Yin and yang), referring to the duality that this philosophy attributes to everything that exists in the universe.

We can define Black as the absence of light. Therefore, it is above all the color of mystery, seriousness, elegance and nobility.

White represents the opposite side of everything we commonly associate with black; white convey an image of goodness, purity and innocence, as this color symbolizes peace and humility.

Red symbolizes love and passion, hence our philosophy «ALL WE NEED IS LOVE». It also means attraction, strength and courage. These colors represent the essence of INDIGOS MEDIA.

Meaning of I|M.

The symbol I’M. It represents the abbreviation of INDIGOS MEDIA, which in turn is used to identify our brand. It has double functionality, the letter (I) represents INDIGOS; the letter (M) represents MEDIUM. The dot (.) In Red color defines our philosophy.

By using the apostrophe in the middle of the I and M its meaning is (I am) which in English means (I AM) to Spanish. We want to convey with this symbol the sense of belonging (I AM INDIGOS MEDIA) a graphic way of presenting ourselves.

Mission.

Offer multiple solutions in consulting and business development in the advertising graphic field, merging experience and knowledge to transform the traditional and analog to the digital age.

Vision.

Transform the relationship of brands with their customers; break paradigms with innovative and competitive solutions in the market.

VALUES.

HONESTY, we offer the most appropriate and strategic solutions possible.

CONFIDENCE, we work hand in hand with our clients.

RESPONSIBILITY, we always respond and adapt our services to your needs.

PROFESSIONALISM, we investigate, analyze and offer all possible alternatives for a better result

COMMITMENT, we are committed to what we do, «Heart and mind» is our motto.